Pho Night 2023 Campaign

Pho Night is an annual fundraiser held by the Vietnamese Student Association (VSA) at Arkansas State University. In 2023, I worked in a team as a lead designer to promote the event and drive ticket sales. The campaign launched three weeks before the event, in which we combined print collateral and social media posts to get the best result. We also ran one ad on Facebook and Instagram, bringing 606% more reach to the organization's Facebook page. In the end, 175 tickets were sold, which surpassed our goal of selling 150 tickets.

Facebook

Instagram