Isn't bath time the best time to let our creative minds run wild, especially when we were kids?
It's a time when bubbles become clouds, bath tubs become boats, and anything around us is a fun subject in the world of imagination—it's like a wonderland.
When I created these packages, I recalled how my childish & imaginative minds would make up stories about some tiny invisible creatures cohabiting the earth with us. They could live in an eggshell, they could use the round orange slices to move around, maybe they could fly—or maybe they would have the magic to turn ordinary, tiny things into houses and vehicles.
And that was my inspiration for this series of kids' soap packaging. I want to cherish the time where daily, normal things in our physical world would turn into magical subjects in the wonderland of imagination.
The series includes playful package designs of three scents: banana cream, orange breeze, and watermelon.
The whimsical illustrations work well in visualizing the soap scent while staying on-brand. Besides, its direct message communicate well with both target audiences: the parents and the kids.
I added one tiny detail to bring a little surprise and excitement to the users. On the side panel (where consumers are supposed to pull to open the package), the message says: "open this magic portal."
I want the consumers' journey to be as wondrous, whimsical, and exciting as possible. :)
