This is a concept work where I researched and developed a new advertising campaign for Explore Georgia. It is a government-owned website that focuses on promoting Georgia’s tourism. The objectives were to reach a new audience and increase the traffic to their website. I chose the Backpacker magazine for the new ads’ publication, targeting young and busy entrepreneurs. Understanding that Explore Georgia wanted to raise awareness for tourist attractions all around the state, I designed three print ads to feature their hiking trails, waterfalls, and beaches. Besides, I experimented with some website banner ads and paid Facebook ads to support the campaign.