El Centro Hispano en Arkansas

Understanding the importance of brand guidelines, I worked in a team to create this Brand Book as a part of AAF Northeast Arkansas's ADvocacy Volunteer Program. The goal was to develop a set of visual guidelines that are cohesive with the existing logo of El Centro Hispano en Arkansas while expressing the organization's hospitality and friendliness.

I worked on this Brand Book for El Centro Hispano en Arkansas as a volunteer of AAF-NEA (American Advertising Federation Northeast Arkansas). The goal was to create a set of brand guidelines that are cohesive with the existing logo while expressing the organization's hospitality and friendliness. This brand book has become a good foundation for the organization's visual materials in the future.

Teammate: Monica Gerges | Supervisor: Sophie Rogers
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