IVY Nail Lounge Branding
I worked on this rebranding project for IVY Nails Lounge, which had formerly been known as Best Nails in Jonesboro, Arkansas. The client wanted to switch from a vintage look to a modern and classy style in order to target younger customers. Specifically, they requested a new identity to match their new interior, whose theme was gold and white marble. Taking the request, I designed a new logo, service menu, voucher, and business card for the salon. I checked in with the client in 2021; they told me the rebranding was a success. Specifically, their revenue went up by 30% at the end of 2020, and they also attracted a lot of younger customers.
07/2020 - 09/2020
I also proposed a social media campaign for the salon in early 2021, in which I directed the photographs and wrote captions. (See images below)