IVY Nail Lounge Branding
I worked on this rebranding project for IVY Nails Lounge, which had formerly been known as Best Nails in Jonesboro, Arkansas. The client wanted to switch from a vintage look to a modern and classy style in order to target younger customers. Specifically, they requested a new identity to match their new interior, whose theme was gold and white marble. Taking the request, I designed a new logo, service menu, voucher, and business card for the salon. I checked in with the client in 2021; they told me the rebranding was a success. Specifically, their revenue went up by 30% at the end of 2020, and they also attracted a lot of younger customers.
07/2020 - 09/2020
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/2b0771f0-6794-49f2-b673-f74784c4c45d_rw_1920.jpg?h=7ee738ae114d61d2d3f7598bf15070f9)
IVY Nail Lounge Logo (for social media purposes)
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/0f005771-f674-4cd7-96db-bd493690fe54_rw_1920.jpg?h=e4784a86769b2d02f4b3fb4c14058fd0)
IVY Nail Lounge Business Card Mockup
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/193db0a9-6bc8-4e7f-981b-d43901b7ee3c_rw_3840.jpg?h=b75ee6043d7cc615d681d8cdf1106173)
Seasonal (Fall) Voucher.
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/4e63592e-8f1d-473e-9335-8aeec9a1b28e_rw_1920.jpg?h=7148fa5e6c8edb2dc45338138d032f5f)
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/127e972a-e63d-4dfd-bc81-aea5a5eae75c_rw_1920.jpg?h=672dbc669ca34d500e13fcd9e09031ea)
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/76a8f352-bc7b-4183-b0eb-4daa94bd68a7_rw_1920.jpg?h=960e5a13e0d545aa9c49d59e422f4086)
Menu booklets, with hard covers and snap rings, pages laminated.
I also proposed a social media campaign for the salon in early 2021, in which I directed the photographs and wrote captions. (See images below)
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/80702982-7155-40fd-bb02-b4fb5f195f1f_rw_1920.jpg?h=0352dd66a4e4e2a8e65b19842ee98a93)
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/619c9f4c-447c-48b8-83a7-db07215ed947_rw_1920.jpg?h=6a7dc965a0b7b51bbf03596dca2f2b79)
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/7a3a77aa-8c7e-4d2d-b47e-a20ce3f1e07d_rw_1920.jpg?h=8620e078f0d0e614231901325e1f1657)
![](https://cdn.myportfolio.com/2ebcdd86-b802-4115-906a-958797919fb3/f582c4c8-2cae-4d1d-8d0a-91c750f72904_rw_1920.jpg?h=0d8bd01204eb4a37614a487edc7d1359)